#Another tomorrow store how to
#Another tomorrow store code

Similar to myself, Vanessa took all the skills she’d acquired from a career in one industry-in her case finance-and applied them to a totally different one in order to bring into being something that she knew should, and could, exist, but that she was unable to find. I first heard about the fashion brand Another Tomorrow when The New York Times wrote a feature on them soon after they launched with the headline, “ A Brand as Ethically Minded as It Is Refined.” Shortly thereafter, I was lucky enough to cross paths (pre-quarantine) with the brand’s founder and CEO, Vanessa Barboni Hallik, and we hit it off immediately. And so we’ve adjusted, to a degree.The founder and CEO of the fashion brand Another Tomorrow is reimagining the industry ecosystem from the inside to prove a better way is not only possible, but scalable. But it’s also very important to recognize that this is a moment in time where some preferences will change and that maintaining your core brand identity is really crucial. And we are extending our casual wear range based on the success that we’ve seen to date. That is something that, of course, I wish that we’d had back in the spring. And so this was the area that we really just adjusted our focus as Covid hit. And so we already had a lot in the realm of casual wear - T-shirts, knits, dresses, etc. “Comfort was already a part of her life before Covid - maybe not quite as much emphasis, but it was there.

And we’re really excited that the vast majority of customers do utilize this function.” And we are able to see the activations that come through. But we do have on the product detail pages of the website, as well. So no two are exactly alike, necessarily. The reality is that every single item gets its own unique digital identity. In response to a lot of interest, to offer some of that information pre-purchase, we’ve also put example journeys on all of our PDPs. And that allows the customer to see the entire provenance journey, and also the reasons why we made some of those decisions as they relate back to our values.

#Another tomorrow store how to

I think all of us have been trained how to do that now, with Covid. And you can scan it with your phone using the camera. There’s a little note card that arrives in the box with an explanation and a bit of a call to action. “It was just on the care/content label of each garment, so that you do see it when it arrives. It was really out of that frustration that Another Tomorrow came about.” And it was clear to me that the industry was a solid 7-10 years behind a number of other major consumer industries like food and CPG - in owning up to the problems, putting in place solutions and educating the consumer. It was really when I started to take that information, just as a consumer, and found it incredibly, incredibly difficult to actually put into action, I thought that there was something really wrong. But I have to say, when I got to fashion, I was just floored by the magnitude of the negative impact, the complexity of those negative impacts and how little awareness I had about them in making my day-to-day decisions. “Frankly, most industries are fairly straightforward in how they screw up the planet, whether that’s oil and gas, or logistics and transportation.

Here are a few highlights from the conversation, which have been lightly edited for clarity.įashion is almost a generation behind on environmental friendliness

#Another tomorrow store code

Its industry peers in that regard include Patagonia and Allbirds.Įach of the company’s garments include a QR code that can be scanned for “ the customer to see the entire provenance journey,” Barboni Hallik said, adding that most customers use the function. “It was clear to me that the industry was a solid 7-10 years behind a number of other major consumer industries like food and CPG - in owning up to the problems, putting in place solutions and educating the consumer,” Another Tomorrow CEO Vanessa Barboni Hallik said on the Glossy Podcast.Īnother Tomorrow is a certified B corp, making it for-profit, but with a clear set of social responsibilities.